Since then, Tinder has only grown bigger to become an irreducible element in the modern dating landscape. Even with new competition from Bumble in the US and Badoo in Europe, it remains the most popular dating app. Online dating businesses often use market segmentation to better understand their customers and figure out how to appeal to them.
US Dating App Market Share
Read on for our top picks, followed by everything you need to know about online dating. The global online dating market size was estimated at USD 9.65 billion in 2022 and is expected to reach USD 10.49 billion in 2023. Several companies introduced new features keeping in mind the pandemic scenario. Some of the pandemic-special features include a virtual badge that shows people open to virtual dating, a vaccinated badge, video calling, gamification of chats, and so on.
The Global Dating Apps market is anticipated to rise at a considerable rate during the forecast period. The market is growing at a steady rate and with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Bumble’s growth in the past few years has also marked a change in attitudes towards dating, as people have started to turn away from the casual hook-up culture of Tinder. Hinge, another IAC-owned app, switched its entire platform in 2017 to focus on long term relationships. Where Badoo failed, Bumble succeeded in drawing North American users away from Tinder.
Our experienced team of professionals diffuse the technology landscape, regulatory frameworks, economic outlook and business principles to share the details of external factors on the market under investigation. The collected data includes market dynamics, technology landscape, application development and pricing trends. All of this is fed to the research model which then churns out the relevant data for market study. The image of market attractiveness provided would further help to get information about the region that is majorly leading in the global Online Dating Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.
Are online dating stocks right for you?
Momo enables users to maintain their relationships through private and group communication, content creation and sharing features. It also offers various offline social activities through the platform. The app allows users to create social relationships based on their locations and interests. As a result, users can discover people nearby and connect in a fun and easy way.
People & Culture
In the USA alone, there are about 43 million active dating app users. However, the most promising region in terms of dating app usage growth is the Asia-Pacific. By 2026, it is projected to outpace all other areas due to increasing smartphone usage stats and the growing adult population. Matthew Fisher spends his days finding the best dating apps and latest trends in the online dating market.
Technology has opened the way for strangers to network and find themselves a perfect match. Despite the number of flaws with dating apps, the potential matches here seem to be limitless. However, it is believed positively that about 30% of relationships will start online by 2026. It might be hard to imagine or remember, but there was once a time when going on a date with a stranger you met online was a strange concept—frowned upon, even.
Qualitative Analysis
But SwoonMe wants you to look beyond the surface when you’re trying to meet someone new, whether it’s for friendship or a more serious relationship. Refusing to follow the trail blazed by swipe-driven apps like Tinder, dating app Hinge puts its focus on relationships and interesting conversations. In fact, the service’s explicitly stated goal is to get you to the point where you’ve deleted the app altogether — presumably because you’ve found love and not because you’ve had it with the app.
Moreover, the growing smartphone user base along with increasing internet penetration further provides ample opportunities for market growth. However, increasing online fraud and data leakage through dating apps is expected to hinder the growth of the market. The global online dating market size was valued at USD 9.65 billion in 2022 and is projected to register a compound annual growth rate (CAGR) of 7.4% from 2023 to 2030. The significant growth in the popularity of online dating apps such as Tinder Match Group and others across the young population is one of the major factors that propel the market growth during the forecast period. Social networking sites are now playing a crucial role in navigating and documenting romantic relationships among people, which further encourages the use of online dating apps and portals.
A prevalent case among dating apps is that app users might face the problem of harassment and violence as they go to meet their match in person on the date. Tinder uses a user’s legitdatingsites.com/ location to view what social spots they frequently visit, such as cafes, malls, gardens, etc. These apps make the usage of geo-location features to find interest-based matches.
